Naming your Freight Brokerage is a big step forward in your entrepreneurial journey. Your name is one of the first major decisions you make, so getting this right from the start will be important to saving you trouble down the road.
When Naming your freight broker business, you want to choose something that stand’s out and something that conveys professionalism to the customers and carriers that you are going to do business with.
In this video we are going to cover the 3 major mistakes that broker’s make while choosing a name for a freight brokerage business.
After that, we’ll reveal how to use a simple online tool to help you brainstorm names for your brokerage.
A good brokerage name passes a certain few points of criteria:
- It is professional, stands out and easy to remember. This is much more important than being “witty” or creative.
- It is available and won’t violate any copyrights or trademarks. (Always search your business name on uspto.gov to ensure it is not already in use by another company)
- It does not cause confusion amongst other brokerage companies who do the same thing.
Watch this video to see exactly how to name your freight brokerage and the major mistakes to avoid.
P.S. Whenever you’re ready… here are 3 ways I can help you grow your freight brokerage:
1. Watch my free Webinar
It’s the roadmap to growing your freight brokerage past 6-figures => Watch here
2. Join the Freight Broker Network and connect with Brokers who are scaling too
It’s our new Facebook community where smart broker’s learn to get more income, impact, and independence. — Click Here
3. Join our Implementation Program and be a Case Study
I’m putting together a new coaching case study group at Freight Broker Mentor this month… it’s called the freight broker accelerator program. If you’d like to work with me directly on your brokerage growth plan Check out the Freight Broker Accelerator => Click Here
